Each year since 1954, Black Hills & Badlands Tourism Association has distributed Visitor Industry Partners (VIP) Training Cards to BH&B members.
The VIP Training Cards are a training program for the region’s front-line staff. They are provided to acquaint travel industry employees with the many tourism businesses and various towns and roads throughout the region. We believe the better our members and their employees know the area, the better equipped we are to help deliver our visitors a memorable experience.
Tourism industry employees and BH&B’s Corporate Partners use the cards to visit local tourism businesses for free or at reduced prices. Your business can benefit from this training program by offering discounts to Visitor Industry Employees, Corporate Members or both. Qualifying employees will be provided VIP Training Cards and encouraged to take advantage of its program benefits by presenting the cards to participating businesses.
How to Participate
If your business wants to participate in this valuable training tool by providing free or reduced pricing, please complete the form below with your offer. The deadline for submission is April 15, 2025.
We hope your business will participate, as this program provides serious cross-selling opportunities and serious fun!
*Please note: All offers will be listed on the VIP Training Card webpage and can be accessed using the QR code provided on the VIP Training Card.
