There is an enchantment of small-town main streets that captivates us. Perhaps the magic is in the buildings themselves; the often older, well-loved structures are the rustic backdrop to family photographs, stories, and more.

Looking for an unforgettable experience in Rapid City? Look no further than downtown. With its unique blend of local culture, history, entertainment, and dining, there's something for everyone.

Experiencing Main Street Sturgis during the Rally for the first time—music spilling out of virtually every venue, mixing with the melody of a thousand motorcycle engines, while a perpetual tide of people flows up and down the sidewalks—can be overwhelming at first sight.

January in the Black Hills and Badlands region is full of fun and flavors – and, most importantly - a slew of festivals and events. Though it may be tempting to hide under the covers until the cold weather passes, we invite you to step out and enjoy these local classics.

Imagine the ground shaking beneath your feet, the air filled with anticipation, all eyes on the horizon for the sight of 1,300 majestic creatures racing across the plains. That's the Buffalo Roundup in Custer State Park. This event is a nod to history and conservation, preserving a tradition that once faced near extinction.

If you're in search of a peaceful escape that still keeps you within arm's reach of the Black Hills' top attractions, Trailshead Lodge is your ideal haven.